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Writer's pictureChristina Sok

Cheers To A Fresh Start

A Note from the Designer

 

After being open for almost a year now, it's time to really disect the Chan Design Co. brand and refresh our look/style into who we should be.


For those that don't know me, hi! My name is Christina and I have a love for storytelling through design. After graduating from the University of Tennessee at Knoxville, I moved back to my hometown, Chattanooga. Even though I graduated with a degree in graphic design, I came back to my roots and worked jobs in venue management, serving, bartending, freelancing design, and even janitorial services. Honestly, every design job that I applied for initially just didn't work out, or had low wages for where I was at that point in my life; so, I adapted and took any job that came my way or had an interest in. I learned so much from all of my experiences, and have no regrets not working in a design agency straight out of college.


After working all my miscellaneous jobs, I always felt like I missed solving design problems and sharing my work. I wanted to have a creative outlet that could help me tell stories again. My family is full of entrepreneurs, so with the help of the wisest people I know, I launched Chan Design in September 2022. I advertised so many different services and products- some worked, some had no response. Now it's July 2023, and after all the trial and error, I feel ready to rebrand Chan Design into what I and my audience want.


I hope you enjoy the new look and feel of Chan Design. You'll see these phrases repeated throughout the website, but here is our mission statement:





What is Chan Design and why should it exist?

We are here to provide a thoughtful, well-crafted lifestyle and products. We want to help consumers elevate their lives by celebrating the small, mundane things in life.

We and our products are timeless, offbeat, and endearing.


So cheers to the refreshed Chan Design! We are still a growing business, so I'm sure we will keep adapting and changing as the brand grows– but it's exciting to see another milestone go by.


Thank you so much to everyone that has been here since the beginning, or if you are even just beginning to hop on the ride. Y'all don't understand how much each and every one of you means to me.


With love,

Christina





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